All you need to know about Snapchat Lenses

With over 178M daily active users globally, Snapchat is one of the hottest messaging platforms among the US millennial population right now. The application’s popularity is not surprising considering it has some very cool and innovative features like location based creative overlays and augmented reality experiences under its hood. The ubiquitous dog ears and flower crowns on people’s heads that you might have witnessed on social media are in fact playful creative effects that Snapchat introduced to the world before competitors like Instagram and Facebook jumped on the bandwagon. Now, Snapchat has taken it a step further by letting people create and use their own AR effects in addition to the ones already available on the app.

What are lenses?

The AR effects are called lenses by Snapchat and are of 2 types – world lenses and face lenses. World lenses bring the world around you to life by adding graphics, characters and animations to your surrounding environment. Face lenses on the other hand, transform your face by adding fun effects to it. Currently Snapchat allows people to create world lenses only.

Snapchat World Lens
World Lens
Snapchat Face Lens
Face Lens

 

 

 

 

 

 

 

 

 

 

Lenses are so popular that about 59M Snapchat users play around with lenses every day for an average of 3 minutes. This means that Snapchat lenses have cumulatively garnered about 500 years of user attention.

Difference between a lens and a filter?

People often confuse lenses with filters – another cool feature available on Snapchat. While often used interchangeably, there is a key difference between the two. Filters are creative overlays that you can add after taking a snap while lenses are playful experiences that you can immerse yourself into before taking a snap.

Snapchat Lens
Lens
Snapchat Filter
Filter

 

 

 

 

 

 

 

 

 

 

How to create a lens?

If you are a designer or an animator you can use Snapchat’s tool to create your own lens. However most of us are not professional designers or animation professionals. For people like you and me there’s a simpler and quicker solution – SwipeStudio. SwipeStudio is a DIY Snapchat lens creator tool that lets you choose a lens from a collection of lens templates. It also lets you customize your lens by changing the avatar, adding text and music. Excited to try it out? Check out the steps below to know how you can create your own Snapchat Lens.

Step 1: Go to https://swipestudio.co/lens and pick a lens template

On visiting the website, you will be able to see all the lens templates SwipeStudio has to offer. The website has templates for various themes like love, party, birthday, superhero and much more. Scroll through the collection of templates and pick the one that you like the most. On doing so the lens will appear in the editing block on the right-hand side of the page.

Snapchat Lens Collection

Step 2: Customize your lens

You can customize your chosen lens by clicking on the buttons above the editor. On clicking the change avatar button you will be able to see all the available avatar options for your lens. Pick one that you like and then proceed to personalise your lens by adding your own text. You can also add music or sounds to your Lens by picking a track from our collection.

Snapchat Lens Editor

Step 3: Purchase your lens

Wow!! You’re almost done. Specify when you need the lens by entering a start date and time. This is so that your lens is created and set up on Snapchat before your event or deadline. Once you make the payment, you can sit back and relax while SwipeStudio sets up your lens on Snapchat.

Snapchat lens Payment
Step 4: Watch it come live on Snapchat

Once your order is ready, you will receive an email with the link to your Snapchat lens along with a Snapcode. In order to activate the lens, click on the link using your mobile device that has the Snapchat App installed in it. Alternatively, you can open the Snapchat App and long press the screen while focusing your camera over the Snapcode. Once you do this, you will see a pop up asking if you’d like to activate the lens for a period of 24 hours. Click on activate and watch your lens come live!!

 

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