Why do we create content? Why do we go through this whole turmoil of what kind of content works for your brand and what doesn’t? Finally, for whom are we even doing this? You get three guesses. Yes, for the audience. We wouldn’t be able to exist without them! And Snapchat knows that too well. They decided to create something in the advertisers’ favour. Snapchat introduced Audience Filters using...
Snapchat now has audience-based targeting for filters
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