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Get the most out of your Snapchat Geofilter campaign

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To get the most out of your campaigns there are three important factors that you should focus on. The holy trinity of Snapchat filters, as they call it, are – Design, Timing and Promotion. Let me break them down for you one by one. Design: This is the most important aspect of your Snapchat Geofilter campaign. Why? Because people who use Snapchat are Millenials and to appeal to them your...

Why Snapchat marketing trumps Facebook and Instagram

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When it comes to Marketing Effectiveness and Return On Investment (ROI), very few options come close to Snapchat filters. It’s no surprise then that advertisers – both big and small are focusing the marketing efforts on Snapchat. Read on to find out why! Effectiveness: Consider the case of Sponsored Ads on Social Media. It is estimated that the average social media user is exposed to over...

How to create a Snapchat Lens

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Wouldn’t it be cool to get your own Snapchat Lens? Something unique to you that you can show off to your friends and family? Well, with SwipeStudio’s Snapchat Lens creator, you can! SwipeStudio’s DIY lens creator tool lets you choose a lens from a collection of lens templates. It also lets you customize your lens by changing the avatar, adding text and music. Excited to try it out? Check out the...

All you need to know about Snapchat Lenses

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With over 178M daily active users globally, Snapchat is one of the hottest messaging platforms among the US millennial population right now. The application’s popularity is not surprising considering it has some very cool and innovative features like location based creative overlays and augmented reality experiences under its hood. The ubiquitous dog ears and flower crowns on people’s heads that...

The 6 Types of Snapchat Ads You Should Know About

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By Anne Felicitas, web content editor at AdvertiseMint, a Facebook advertising agency Because Snapchat advertising is currently not as popular as Facebook and Google advertising, data, guides, how-tos, and other information about Snapchat ads are scarce. With this lack of information comes the lack of knowledge—you likely know so little about Snapchat ads. Two types of Snapchat ads exist:...