Build brand awareness with these 2 Snapchat marketing tactics

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Where the Millennials at?
Snapchat!

So, where should you be?
SNAPCHAT.

With 300 million users, Snapchat has become too prominent to ignore. More than 55% of Snapchat users follow a brand. Snapchat has a highly engaged audience that stems from the short and temporary nature of its content. It doesn’t require a perfect angle, lighting, or all those other perfect parameters of a picture. That makes it a quirky platform to share content. So, how can you use Snapchat to engage with your audience? Here’s are 2 ways that tell you about Snapchat marketing –

  1. Snapchat Geofilters
    If you have $5 how can you start Snapchat marketing? This is how.
    Snapchat Geofilters are location based filters that are unique to your brand. Your user will see the filter when she is in the specified location. This could be a specific store or even the entire country. National geofilters are seen by 40-60% of daily Snapchat users. The cost of Snapchat geofilters depends upon the location, the area, and time.
    You can use Geofilters to drive campaigns that aim for local awareness for what you’re selling. If there’s a product you want to launch or an event you are organising, you can use geofilters to attract your audience. You can also use Snapchat’s geofilters to carry out a chain campaign across all the stores that your users are at. For example, you can use a customized geofilter for your product that is selling in multiple bookstores across town.
    The possibilities for geofilters are endless. Give it a shot!
  2. Snap Ads
    These are a 10 second video ads that allows you to provide more information which your fans can use to engage with your brand without leaving the app. This additional information could be used to get Snapchatters to either learn more about what you’re selling or buy your product. Your fans can swipe up to land on your website or download an app or watch a longer video or read an article. You can easily measure the metrics by tracking the number of app installs, average time a video is viewed, average time the users spend on the article, and more.  

    Snap Ads can appear between friends’ Stories, Discover, or Live Stories. You have 10 seconds to make an impression, do you know what you are you going to do?  Try it out!

Snapchat’s glory is in its interactiveness and impermanence. Create quirky and creative geofilters that makes Snapchatters want to associate themselves with. There are 160 million users active on Snapchat daily. The potential of reaching a large audience in one of the easiest ways is so much here.

About the author

Varsha Venkatesh

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